Today Audi announced a new team group within their structure called Artemis who have been tasked with rapidly developing a more efficient EV. Audi CEO Markus Duesmann spoke during the announcement and said that given the current climate for automakers it is time for a shakeup, he went on to explain how bringing a car to production takes a lot of time and there are too many bureaucratic barriers within the VW Group as a whole.
As such the Artemis team will be given more or less a blank cheque and left free to work unhindered seperate from the group with top Audi AG engineers working on a highly efficient electric car to be unveiled in 2024. Duesmann noted that with the current setup within the company, which worked absolutely fine before, now hinders innovation in comparison to smaller companies like Tesla which can innovate and make decisions on the fly.
This comes amid pressure on automakers to essentially now play catch up to Tesla. Duesmann continued, “The Volkswagen Group’s brands stand for excellent technologies — and have potential for much more. With 75 planned electric models by 2029, the current electric initiative at the Volkswagen Group naturally ties up all our capacities. The obvious question was how we could implement additional high-tech benchmarks without jeopardizing the manageability of existing projects, and at the same time utilize new opportunities in the markets.”
The new groups first task is to create “a highly efficient electric car that is scheduled to be on the road as early as 2024.”