2018 Lamborghini Urus: It only took them 32 years to make a successful SUV

2018 Lamborghini Urus: It only took them 32 years to make a successful SUV

In a journey that began in the 80’s with the LM002, Lamborghini had tried and failed at SUV’s before, but finally it succeeded with the new Urus, one of the few performance SUV’s of late that I can actually get behind. So sit back, relax and let me tell you a tale.

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THE HISTORY

In the 1980’s Lamborghini, while under the ownership of the Mimran brothers, the company produced an SUV called the LM002 which was based on a failed military vehicle the company tried to produced, it was one of the wackiest SUV’s ever made and that makes sense at a time when Lamborghini’s flagship car was the Countach. Jump forward 30 years and the entire industry has changed, the market now favors cross-overs and SUV over sedans and hatchbacks and with more pressure on companies like Lamborghini to get higher sales numbers, it was time for Lamborghini to look back to the future.

The concept for the vehicle was shown back in 2012 at the Beijing Auto Show and then at Pebble beach and would then undergo some major design and engine changes before being put into production in 2017.

THE LOOKS

This is definitely one of the best looking SUV’s on the market and it does look just like someone jacked up and modified a Lamborghini Huracan. Although it is based on the same chassis as the Audi Q7 and Porsche Cayenne, it extensively uses carbon-fiber to save weight and also keeps an aggressive stance by having the back higher than the front to allow it to look like a cat ready to pounce.

The LED lighting at the back and front also keep very much in line with the Lamborghini styling and this extends to the interior which even has the same red flick up switch straight out of Top Gun to hide the starter motor.

Out of all of the latest SUV’s from Aston Martin, Bentley, Rolls Royce and Porsche, this is by far the best looking and the only one I’d be interested in owning.

THE ENGINE

In the original concept model the vehicle sported the 5.2 liter V10 but by the time production came around Lamborghini decided not to use its own V12 or V10 naturally aspirated engines but instead go to the Audi parts bin. They landed on a 4.0 liter V8 and added twin turbocharging and heavily modified the engine to produce 641 bhp, this is the same engine which is in the Flying Spur V8 and Continental V8.

The Lamborghini version of the engine produces 99 hp and 100 lb-ft of Torque compared to the exact same setup in a Porsche Cayenne thanks to Lamborghini’s tuning. The engine is produced by Volkswagen’s Hungarian plant and then sent to Lamborghini’s factory to be assembled into the SUV.

PERFORMANCE

Given it has a more powerful engine than the Porsche Cayenne and with all of its carbon fiber, you would expect the Urus to be faster and you would be correct to. This car has some blistering performance figures when you consider the size of it. It will do the 0-60 run in only 3.2 seconds and will continue on the entire way to 190 mph. So needless to say, you have no excuse for your kids being late to school if you own this.

FINAL WORD

Needless to say, I am usually against companies like Lamborghini giving into sales pressure and producing an SUV but when the standard is set this high, I think it is worth all of the hassle, especially when it gives the company funds to focus on their hyper cars.